What’s in this report?
This report looks at data from 1800+ SaaS companies to determine how B2B SaaS sales have changed since 2022, why these changes have occurred, and what revenue leaders can do to improve their sales performance despite the difficult macroeconomic environment.
The self-reported sentiment from 500 SaaS revenue leaders regarding how sales cycle lengths, discounts, and ACVs have changed since the downturn.
Financial performance data from 1200+ SaaS companies regarding how CAC, LTV, ARPU, MRR, and other sales metrics have changed between mid-2022 and 2023.
Data on how sales performance varies across companies with different approaches to payments and pricing, and companies in different quartiles of R40 performance.
How actual performance data complements or contradicts self-reported sales performance from top revenue leaders.