The Pulse of SaaS V

The future of sustainable growth

See how your company’s performance compares to your industry peers and learn the strategies top businesses are employing to thrive in today’s market.
Trusted by over 5,000 partners & customers

What's in this report?

The software-as-a-service (SaaS) community has undergone immense change over the last two years. We analyzed financial health and growth data across thousands of companies to see how current trends are impacting companies differently based on their size, in order to offer recommendations on what levers to invest in to power growth moving forward.

Metrics we’ll examine in this report include:

  • Annual Recurring Revenue (ARR)
  • ARR per employee
  • Sales cycle length
  • Net-new Monthly Recurring Revenue (MRR) / Customer Acquisition Cost (CAC)
  • Lifetime Value (LTV) / Customer Acquisition Cost (CAC)
  • Days Sales Outstanding (DSO)
  • Days Payables Outstanding (DPO)
  • Cash Conversion Cycle (CCC)
  • Churn and Retention rates